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Helping highly successful women over 40 breakthrough uncertainty and design their future

Stop Wondering What's Next,
Start Creating It

Get focused guidance and strategic support to move from uncertainty to clarity and action, so you can move forward, feeling empowered, intentional, and excited about your next chapter.

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You've led teams, built a career, and made all the right moves, but you're beginning to realize

What got you here,
won't get you there

Many highly successful women over 40 end up wondering what's next.

Feeling Misaligned

What do I need to start doing differently to move forward?

Fearing Change

Why am I feeling stuck, and how can I take a powerful step forward?

Facing Uncertainty

How can I move from uncertainty, to clarity and action?
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You've felt a shift coming. You've been called to clarify what's next.

BraveHER gives you permission to explore the possibilities.  No cookie-cutter plans, or half-baked strategies. No gimmicks.  No get-rich-quick-schemes.

We exist to help you ask the tough questions, explore the possibilities, and take aligned, intentional action with the right strategies, systems, and support for YOU.

Own your power.
Leverage your strengths.
Create "what's next" with confidence.

BraveHER empowers women to move from uncertainty to clarity and action, so you can move forward feeling empowered, intentional, and excited about your next chapter.
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Guided Learning

Navigate next steps with a thoughtfully designed curriculum.

Group Coaching

Take action and receive support from a carefully curated group of women.

1:1 Coaching

Receive 1:1 coaching tailored to your career and life challenges.
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Where deep skill meets grounded support, sprinkled
with wisdom collected along the way

100 Coaches Inaugural Member
Stakeholder Centered Certified Coach
Emotional Intelligence
University of Illinois
Adaptive Mindset for Resilience TRACOM
Executive Women in Leadership
Cornell University
Imposter Syndrome Coach Practitioner
Stop second-guessing, start reclaiming your power

You're not starting over, you're shaping what's next

BraveHER creates a safe, empowering space for women to pause, reflect, and rediscover what truly matters. We guide participants to uncover their strengths, clarify their vision, and take bold steps toward a future that resonates with their values and purpose.

We meet you where you are and walk alongside you as you

Turn uncertainty into opportunity

1
Reflect

Discover true priorities

We create space for deep reflection, help you identify limiting beliefs, and reconnect with what truly matters.

2
Reimagine

Clarify your vision

Define success on your terms. Through guided learning and group coaching, explore new perspectives and shape a future that feels right for you.

3
Reclaim

Move with intention

The program emphasizes actionable strategies so you're not just dreaming, you're stepping forward with confidence, taking intentional action, and building momentum.

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Do your thing. Do it unapologetically. Don’t be discouraged by criticism. You probably already know what they’re going to say. Pay no mind to the fear of failure. It’s far more valuable than success. Take ownership, take chances and have fun. And no matter what, don’t ever stop doing your thing.

~ ASHER ROTH

Get to know Wendy . . . 

We've got some extraordinary advocates

Marshall Goldsmith

# 1 Executive Coach
Author, What Got You Here Won't Get You There
Co-Author, How Women Rise


"Wendy has a rare ability to lead lasting change with both authenticity and clarity. Through BraveHER, she’s created something truly special, a space where women can reflect, reimagine, and move forward with direction. Wendy doesn’t offer quick fixes. She supports with wisdom, listens with intention, and challenges with deep care. She helps women rediscover their voice, clarify what truly matters, and take bold steps into their next chapter. I’m proud to have Wendy in the 100 Coaches community and even prouder to endorse the impact she’s making through BraveHER."

Sally Helgesen

Women’s Leadership Expert
Thinkers50 Hall of Fame
Co-Author, How Women Rise


"Wendy’s path—succeeding in the face of real adversity—gives her work uncommon depth and credibility. BraveHER reflects that. It offers women a clear, honest space to step into what’s next with confidence and purpose. Wendy brings practical insight, strong instincts, and a deep commitment to helping women lead on their own terms."





Molly Tschang

Founder, Abella Consulting and Say It Skillfully®
Co-Author, Say It Skillfully - Speak Up. Make Your Words Matter. Win Together 


"I have watched Wendy bring BraveHER to life with intention, heart, and a deep belief in women owning their truth. BraveHER is not about fixing—it is about getting real, being seen, and stepping forward with clarity and purpose. Wendy creates space for women to say the hard things, let go of what is not serving them, and lead their lives from the inside out. It is honest work that sticks. If you are ready to stop playing small and start showing up fully, BraveHER is for you. Wendy is someone you want in your corner."

Cohort-Based Group Coaching + Guided Learning + 1:1 Coaching

Your BraveHER Journey 

MONTH ONE

MONTH TWO

MONTH THREE

MONTH FOUR

MONTH FIVE

MONTH SIX

RECLAIM

It's a Marathon, Not a Sprint

Meaningful change doesn’t happen by accident. It’s something you choose again and again. This is your time to look at what’s working, identify the habits and support systems that will keep you moving forward, and stay connected to what matters most. Together, we’ll celebrate how far you’ve come, acknowledge the challenges you’ve moved through, and explore how to stay resilient as new opportunities arise. Your journey doesn’t end here. Your growth, your vision, your next chapter, it all continues to evolve with you now and who you are becoming.


Learning Module 9: It's a Marathon, Not a Sprint

90-Minute Group Coaching

REFLECT

This is No Time to Play SMALL™

This is where your transformation begins. You’ll step into a space designed for reflection, connection, and courageous action. Together, we’ll explore what it means to be BraveHER in every aspect of your life.

We introduce the SMALL™ framework—a self-coaching tool we use in BraveHER to help you pause and get honest about your choices. It’s designed to help you see whether you’re choosing stability with intention—or playing small because of fear, self-doubt, or habit.

SMALL™ stands for Self-Awareness, Motivation, Alignment, Learning, and Legacy. These five reflection points help you assess if a decision truly aligns with your values and vision or if it’s keeping you stuck. It’s not about always going bigger—it’s about making more intentional choices that reflect who you are and what matters most. 

You’ll begin shifting your mindset, embracing possibility, and identifying the SMALL™ yet meaningful steps that will propel you forward. Through guided discussion and shared insights, you’ll build the foundation for real momentum, moving from hesitation to action, from uncertainty to confidence, and from where you are now to where you’re meant to be.

Learning Module 1: Welcome to BraveHER

Learning Module 2: Take SMALL™  Steps Toward Big Wins


90-Minute Group Coaching Session

60-Minute 1:1 Coaching Session

REFLECT

Shifting Within & Navigating What's Next

This is your moment to breathe, to pause, to be honest about where you are. We’ll explore the space between what was and what’s next: where the old no longer fits, but the new isn’t fully formed yet. Through reflection and real conversation, you'll begin to name what's shifting inside you, reconnect with your inner compass, and release the beliefs or roles that no longer serve you. This is about staying present in the uncertainty, trusting yourself, and beginning to move forward with more clarity and intention. 


Learning Module 3: Shifting Your Mindset 

Learning Module 4: Navigating the New Reality


90-Minute Group Coaching

REIMAGINE

Redefining Success On Your Terms

Success isn’t about titles, promotions, or someone else’s checklist; it’s about what matters to you now. This is your chance to examine the messages you’ve internalized about achievement and worth and let go of what no longer fits. You’ll reflect on how your definition of success has evolved and reconnect with the values and priorities that guide you today. Through meaningful dialogue and guided exercises, you’ll uncover a version of success that’s aligned with who you are—and what’s next.


Learning Module 5: Redefining Success

90-Minute Group Coaching

60-Minute 1:1 Coaching

REIMAGINE

You ARE the CEO

You are the CEO. This is about showing up with clarity, conviction, and choice. You decide what matters, what drives you, and what no longer fits. It’s time to declare who you are now, how you want to lead, and what you’re ready to claim. You’ll refine your story, get clear on where you’re going, and align your vision with what’s real and right for you. This isn’t about proving anything, it’s about standing in your own truth. You’ve done the work. Now, it’s time to own it.

Learning Module 6: You ARE the CEO

90-Minute Group Coaching

RECLAIM

Launching YOU Inc.

Launching YOU Inc. is about commitment, turning opportunities into action, executing your vision, and stepping confidently into your next chapter. You’ll make your next move with clarity and conviction. Whether you’re ready to take immediate action, experiment with possibilities, or refine your direction, you’ll gain support and insight to help you navigate the transition. Through reflection, peer conversations, and strategic planning, you’ll identify practical next steps, strengthen your network, and build momentum.


Learning Module 7: Find & Leverage New Opportunities

Learning Module 8: Launching YOU Inc.


90-Minute Group Coaching

60-Minute 1:1 Coaching

BraveHER is perfect for you if...

BraveHER provides tailored coaching to help women over 40 navigate career and life challenges with confidence.  Our community fosters clarity, support, and actionable strategies for success.
Are you ready for BraveHER?

Readiness doesn’t always show up as confidence.

Sometimes, it shows up as restlessness, frustration, or a quiet ache for something more. If you’re craving space to hear yourself again, to get clear on what’s now and what’s next, BraveHER is designed to meet you there. You don’t have to feel ready. You just have to decide that staying where you are, or standing still, is no longer an option.


You're so much more than a job title

Uncertainty, insecurity, or toxicity shouldn't drive your day.
Here's how BraveHER empowers you to take bold, intentional steps forward, guided by the SMALL™ framework:

You rediscover what truly matters, on your terms

BraveHER gives you the space to pause and reflect—not just on what you can do, but on what you want to do. This is about getting clear on what matters now, not who you used to be.

You define success by your own standards

Let’s be real: the old playbook doesn’t cut it anymore. BraveHER helps you let go of outdated definitions of success and create your own version, one that reflects your values, your needs, and your vision for the life you want to lead.

You build on everything you've learned

You’re not starting over, you’re starting from strength. BraveHER helps you use your experience, insight, and resilience to shape a next chapter that fits who you are today. Everything you need is already within you, now it’s time to put it to work.

You'll know if you are playing SMALL™ 

BraveHER introduces you to the SMALL™ framework (Self-awareness, Motivation, Alignment, Learning, and Legacy). Are your choices rooted in safety or shaped by self-doubt? This self-coaching tool helps you to lead with clarity, not fear, and stay true to what matters most. 

You stop waiting and start doing

This isn’t about overthinking or chasing perfection. BraveHER is about movement—taking smart, aligned, imperfect action that helps you move forward. You’ll walk away with strategies you can actually use, not just theories.

You're not alone, we walk alongside you

One of the most powerful parts of BraveHER? The community. You’ll be surrounded by women who get it—because they’re walking through it, too. This is a space to be seen, supported, challenged, and celebrated as you grow.

Join the BraveHER Founders Circle

The BraveHER Founders Circle is a select group of 30 hand-picked, purpose-driven women over 40 who will be inaugural members of the BraveHER community. BraveHer Founders are more than participants—they’re champions and future leaders of the BraveHER movement.

The Founders Circle isn’t just a seat at the table. It’s a chance to help build the BraveHER community. 

If this speaks to you—if you feel that pull to lead, to grow, and to help shape something that matters—trust that you’re exactly where you need to be. This is your opportunity to be a part of something lasting and bold. Now is the time to step forward and claim your spot!

 




As a member of the Founders Circle, you will:
 
  • Participate fully in the cohort-based, 6-month group coaching program 


  • Provide feedback to shape and refine community practices


  • Model community standards and support new members in future cohorts


  • Have lifetime recognition as Founding Members, with special access and visibility


  • Be eligible for early leadership opportunities (like becoming a certified BraveHER Coach)
 

If you want to get somewhere, you've got to get started

  • Executive Coach. Leadership development expert. Trusted advisor. The one who gets things done.

    That’s the version of me most people know. For decades, I created award-winning programs with measurable impact and helped global companies build leadership bench strength.

    And then there’s the version most people don’t know. It’s the part of my story that shaped everything.

    I grew up in poverty, the product of dysfunction and chaos, relying on government assistance just to get by. Becoming fiercely independent wasn’t a choice; it’s how I survived.

    At 18, I left. There was no roadmap, no safety net, no one to guide me. Just grit and an unshakeable belief that I could succeed on my own terms.

    I put myself through college, using every hard-earned dollar to move further away from where I started. 

    Over the years, I built a successful career, one that gave me access to rooms I never imagined I’d be in. I led. I created. I coached.

    I became passionate about empowering others to reach their full potential and poured everything into my work. And for a long time, that was enough. 

    Until it wasn't.
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No more second-guessing.
No more waiting.

You don't have all the time in the world.
It's time to take aligned, intentional steps forward.

Your next level isn't about doing more it's — about leaning into who you already are, and making aligned, intentinal choices to move in the direction of where you want to go. Let's get moving! 

Got questions? We've got answers.

Who should participate in the program?
BraveHER is for women over 40 who haven’t just had a job—they’ve built a career. Women who always deliver, the quiet overachievers, the ones who never let the ball drop—the women who’ve spent decades showing up, delivering, and leading, often for everyone but themselves.

If you're standing at a crossroads—navigating a career shift, rethinking your priorities, or simply feeling the pull to redefine success on your own terms—this is your space.

BraveHER is for you if you’re not looking to start over, but to build on everything you’ve already done with more intention, more alignment, and more of you in the process.

This isn’t about figuring it out alone. It’s about rising with the support of a coaching experience and a community that sees you, gets you, and walks alongside you.
Why was BraveHER created?
BraveHER was born from experience—both lived and earned.

As an executive coach and leadership development expert, I’ve spent decades helping leaders grow. But behind the credentials is a personal story of reinvention, grit, and rising without a roadmap. After navigating my own career crossroads—and meeting countless accomplished women over 40 doing the same—I saw the need for something different.

BraveHER was built as a space. A space for women who’ve built meaningful careers and lives—and are now asking, what’s next for me?

I created BraveHER for the woman who’s always delivered, always led, always figured it out—but now wants more truth, more alignment, and more agency over her next chapter.

BraveHER gives you the structure, support, and space to stop performing and start reconnecting with what matters most. It’s where you pause, reflect, and move forward—not with a checklist, but with clarity, courage, and on your own terms.

What makes BraveHER different?
BraveHER isn’t just another coaching program—it was built from the inside out, drawing on decades of experience developing leaders, coaching high performers, and navigating transitions myself.

As an executive coach, leadership consultant, and member of the 100 Coaches community founded by Marshall Goldsmith, I’ve spent years helping leaders find clarity, shift mindsets, and take meaningful action. But BraveHER didn’t just come from my work—it came from my life. Like so many women over 40, I hit a point where I had to pause, reevaluate, and ask, what now?

This program reflects what I’ve learned—professionally and personally—about how women rise when they’re given the right combination of structure, support, and space.

 BraveHER combines deep coaching, practical strategies you can apply right away, and a powerful community to help you move forward with intention.

It’s not about surface-level change or chasing someone else’s version of success. It’s about honoring where you’ve been, getting clear on what matters now, and stepping into what’s next—your way.
What type of coaching does BraveHER offer?
BraveHER offers a unique blend of leadership, career, and life coaching for women who have achieved success by showing up, delivering, and leading—both professionally and personally. This program is for those ready to turn that same intention inward and align their next chapter with who they are today.

Grounded in decades of expertise in leadership development, adult learning, and coaching, the program supports personal growth, bold decision-making, and long-term career sustainability.

BraveHER combines deep self-reflection with forward-moving action. It’s designed to help you clarify what matters most, build the confidence to pursue it, and create a path that’s true to you.

Whether you’re navigating a transition, redefining success, or ready to step into something more purposeful, BraveHER gives you the structure, space, and support to move forward—on your terms.
What can BraveHER help me do?
BraveHER helps accomplished women over 40 take control of what’s next—with clarity, confidence, and purpose. If you’ve built a career but feel like the rules are shifting—or no longer fit—you’re not alone.

BraveHER helps you:

Reconnect with what matters most—beyond your résumé, your roles, and others’ expectations.
Clarify your next chapter—whether that’s staying in corporate, stepping out, or designing something entirely your own.
Shift your mindset—from over-functioning and second-guessing to confident, values-aligned action.
Redefine success on your terms—and create boundaries, goals, and habits that reflect who you are now.
Build visibility and voice—so you can confidently advocate for yourself, pursue new opportunities, or design an independent path.
Expand your network—with a community of women who are navigating the same questions and ready to rise, together.
Create a personal strategy—to explore possibilities, test ideas, and take intentional steps forward without burning out.

BraveHER gives you structure, support, and space to move from “What now?” to a next chapter that’s bold, sustainable, and yours.
Is BraveHER a good fit for me if I’m not sure what I want to do next?
That’s exactly why BraveHER exists. Not to hand you a blueprint but to walk with you through the in-between, the space where clarity begins to take shape.

This program doesn’t expect you to have it figured out. It meets you where you are, with honest tools, grounded guidance, and real talk. Not knowing isn’t the problem. Staying stuck is. BraveHER helps you start moving, even if you don’t know the destination yet.

BraveHER is for women over 40 with meaningful careers.

They’re leaders, change makers, and professionals across industries who are ready to realign their work and life with what matters most.

Some are navigating layoffs or leaving roles that no longer fit. Others are exploring new paths, launching something of their own, or preparing for a future beyond corporate life.

All are ready to lead their next chapter with clarity, courage, and intention.
How do I know if I’m ready?
Readiness doesn’t always show up as confidence. Sometimes, it shows up as restlessness, frustration, or a quiet ache for something more. If you’re craving space to hear yourself again, to get clear on what’s now and what’s next, BraveHER is designed to meet you there. You don’t have to feel ready. You just have to decide that staying where you are, or standing still, is no longer an option.
What can I expect?
Each month, you’ll move through guided learning modules that set the stage for a 90-minute group coaching session. These sessions are interactive, honest, and grounded in real-life experiences.

You’ll connect with other women, reflect on what’s emerging for you, and engage in powerful conversations that move you forward.

Every other month, you’ll schedule a 1:1 coaching session for more focused support. You’ll also engage in online discussions, experiential activities like guided journaling, reflection prompts, and real-world challenges—small, intentional actions that help you practice what you’re learning in your actual life. These exercises are designed to move insights into action—not just keep them in your head.

You’ll spend about 2 to 3 hours a week total. That includes learning, reflection, coaching, and community connection. This time is about more than consuming content—it’s your space to pause, reset, and make intentional moves forward.

The content stays available to you, and if you fall behind, we’ll check in and help you reengage. BraveHER is a committed journey—but it’s also a compassionate one.
What’s the time commitment?
On average, expect to spend 2 to 3 hours per week on BraveHER. That includes guided learning, experiential activities, community discussions, and coaching sessions.

Each month, you’ll complete learning modules that prepare you for a 90-minute group coaching session. Every other month, you’ll also schedule a 1:1 coaching session.

Between sessions, you’ll have space to reflect, apply what you're learning, and connect with others in the BraveHER community.

The BraveHER community leverages interactive discussion boards, direct messaging, media sharing, tagged responses, and guided prompts, all to create an ongoing space for connection, reflection, and support.

This isn’t just about checking boxes—it’s time spent investing in yourself. BraveHER is designed to support, not overwhelm. If life gets in the way, we’ll meet you where you are and help you reengage. The more you put in, the more powerful your experience becomes.
What if I miss a group coaching session?
To honor the privacy and depth of what’s shared in our coaching sessions, we’ve intentionally chosen not to record them. This helps create a space where everyone feels safe to speak openly and be fully present. We wholeheartedly encourage you to attend every session, not out of obligation, but because your voice matters, and your presence adds to the richness of the experience.
What happens if I fall behind?
Each BraveHER module is released in sequence to support your progress leading up to the next group coaching session. Falling behind may mean missing key context or reflection time before the next conversation—but you won’t lose access. The content will always be there for you.

By staying current, you’ll be able to make the most of every group coaching session—showing up prepared, engaged, and ready to go deeper. This program is designed to support, not pressure, you. If life gets in the way, reach out. And if we notice you falling behind, we’ll follow up to make sure you have everything you need to succeed. This is a committed journey, but it’s also a compassionate one.

What topics are included in the guided learning?
BraveHER’s guided learning is built to meet the complexity of this life stage—where identity, purpose, and ambition intersect.

Over the course of nine modules, you’ll explore themes like mindset transformation, redefining success, shifting limiting beliefs, and navigating today’s changing world of work.

You’ll reconnect with your values, clarify your long-term vision, and develop a strategy to move forward with purpose.

You’ll learn how to advocate for yourself, explore new possibilities, build visibility, and step into your next chapter as the CEO of your life.

Every topic is grounded in the SMALL framework—Self-Awareness, Motivation, Alignment, Learning, and Legacy—and designed to help you reflect, reimagine, and reclaim what’s next with clarity and confidence.
How will I know if I’m playing SMALL™ or stepping up?
SMALL is a self-coaching tool we use in BraveHER to help you pause and get honest about your choices. It’s designed to help you see whether you’re choosing stability with intention—or playing small because of fear, self-doubt, or habit.

SMALL stands for Self-Awareness, Motivation, Alignment, Learning, and Legacy. These five reflection points help you assess if a decision truly aligns with your values and vision or if it’s keeping you stuck.

It’s not about always going bigger—it’s about making more intentional choices that reflect who you are and what matters most.
How will the BraveHER experience set me up for success?
Each group coaching session is designed to build on what you’ve just learned—so you’re not starting from scratch, you’re coming in with context, clarity, and something real to bring to the conversation.

This rhythm turns insight into momentum and reflection into meaningful action.

You’ll have about 30 days to complete each module before we meet. The guided learning helps you explore new ideas, challenge old assumptions, and apply what matters to you—so when it’s time to gather, you’re ready to go deeper, not just catch up.
Who can I expect to meet?
Admission is by application only—because BraveHER is for women who are ready to show up, contribute, and be an active part of something meaningful. This is a space for those who bring presence, perspective, and the courage to engage fully.

You’ll join a group of driven women—each at an inflection point, each ready to challenge old assumptions and step into something more aligned. Whether they’re exploring new possibilities or closing an old chapter, they’re here to move forward with clarity and conviction.

Some are pivoting professionally, others are redefining what success looks like—but all are here to invest in themselves and each other with intention. This is what it looks like when smart, capable women stop playing small—and start moving forward together.
How are the cohorts determined?
Cohorts are intentionally curated to create a strong sense of trust, connection, and shared momentum. The groups are small by design so you can go deep, be seen, and stay real.

We consider a range of professional backgrounds, life stages, and readiness for change to ensure every cohort brings diverse perspectives while sharing a common desire to grow. This creates the conditions for meaningful conversation, peer support, and honest reflection—so you’re surrounded by women who get it and are ready to walk this journey with you.
How will the BraveHER community grow?
The BraveHER community will grow through the women who live it—not just join it. It starts with the BraveHER Founder’s Circle: 30 bold, purpose-driven women over 40 who are not only stepping into their next chapter but helping to build something that will last beyond them.

These founding members will set the tone for the kind of support, depth, and realness BraveHER stands for. They’ll help shape the community norms, model what it looks like to show up fully and be the first to extend their hands back to those who come next.

BraveHER will grow the way anything meaningful does—through real relationships, shared stories, and the ripple effect of women rising together. Each new cohort deepens the roots. Participants stay connected, support each other, and expand the circle for those who follow.

BraveHER isn’t just about individual growth—it’s about building a collective force. The Founder’s Circle is the spark. What follows is a movement.
How much does the program cost?
During your Clarity Call, we’ll walk through all the details, including pricing. This is a chance to explore where you are, what you're looking for, and whether BraveHER feels like the right fit. To schedule your call, just click on Apply Now and choose a time that works for you.

Are payment plans available?
Absolutely, payment plans are available. We want to make BraveHER as accessible as possible, and we know that flexibility can make a big difference. If a payment plan would be helpful for you, just reach out and we’ll walk you through your options. We’re here to support you every step of the way.
What’s your refund policy?
BraveHER is a bold investment in yourself and in the power of shared growth. Because of the intimate, forward-moving nature of the experience, we do not offer refunds once the program begins. Your presence matters, not just for you, but for the community we’re building.

That said, we understand that life happens. If, for any reason, you need to cancel, you may request a refund up to 14 days before the start date, minus a $500 non-refundable deposit to cover planning, preparation, and resources already dedicated to your participation.
Can I defer my start date?
We understand life can be unpredictable. If something should impact your ability to participate, you can request a deferment. You will need to submit your request in writing and provide a brief explanation. Deferrals are granted one time only and are reserved for major life events. Approval is at the discretion of Amplify Your Talent, LLC. If approved, we’ll work with you to identify a future cohort that aligns with your needs and timing.
How long will I have access to the materials and community?
You’ll have access to the BraveHER materials and community for the full duration of the program and beyond. As long as BraveHER continues to make a meaningful difference in women’s lives and our community is thriving, your place in it remains.

While the learning content, resources, and system navigation may evolve, our commitment to keeping you connected and supported stays the same.
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